Is it really important to pay attention to your branding? Can brand really affect the productivity of your dropshipping business? The answer yes! In fact, one study shows that people often make their decisions based on what they see. Thus, how you visually present your products will directly affect the response of your customers.
The Brand of Your Dropshipping Products
Every wondered why designer products that are sold at a much expensive price are so popular? Why do people prefer to buy them over a less popular brand? Yes, even if both items are of the same quality, if people can afford it, they will surely pick the designer brand. Why? Because people perceive designer brands to be of a superior quality, higher value, and therefore- worth their money. It only proves that branding determines the perceived value of your products.
Many successful dropshipping businesses work hard in creating a name or brand with the utmost appeal. In a dropshipping business, marketing is mostly done online so you need to be able to reach out to people, build recognition, build a good image, and build a connection with the audience.
How to Choose A Brand Name that Sticks
So how do you create an effective brand that sticks in people’s minds? To come up with an effective brand name, you need to focus on what your business is all about. Your brand name has to send out a clear message to the public about what the business is. The use of vague names only works if the owner of the business is already a famous individual. If you’re not, stick to words that best describes your business.
Choose a brand name that can be easily remembered. Names that are hard to pronounce is often hard to remember. Don’t try to use terms or spellings that are complicated. Remember, you are trying to build recognition with the public.
Use your creativity to coin a new word. Many popular brand names in the market today are coined from two or more terms that describe the key elements of the product. A new term is generally appealing because it’s unique and people are easily intrigued by a unique name. Just remember, don’t make it too complicated as it may confuse the public. Make it catchy but at the same time meaningful.
To come up with the right brand name for your dropshipping business, you need to put in spend time conceptualizing. List down words that you think best depicts your business. Use a dictionary or a thesaurus to give you more options to choose from. If you want to coin a new word, a thesaurus would be a great tool to use.
After creating list, you should be able to come up with a few choices of brand names. Try to get the reaction of your friends or relatives to help you decide which of the names get a better response.
Remember not to use the word INCORPORATED with your brand name unless you do run an incorporated business. After finalizing your brand name, check if that name hasn’t been registered in the dropshipping industry yet. If it’s not taken, then feel free to register it under your own trademark to make sure that the name belongs to you.