Aside from a good photo shot and a catchy title, an eBay item needs a good description in order to be sold. If you’re an eBay seller, the product description is an important factor in your listing that must never be overlooked. Let’s discuss why effective descriptions are important and how you can write better ones for your listing.

Product Descriptions – Encourage Your Prospects to Buy

Interested buyers will often click on a photo or a title that sparks their curiosity. However, once the item has been clicked on, a person can decide whether to place a bid on the item or disregard the item based on the description. Ask yourself:

•    If I were a buyer, what things would I like to know about a product?
•    What specific attribute of the item will move me to actually place a bid on it?

These are two essential questions that you should consider before writing a description. Remember, a prospective buyer would bid a price on the item based on what he/she thinks is a reasonable value for it.

Long time eBay sellers discover that people usually do not go back on an item to bid. Once they check out the description page, a buyer often decides immediately whether to place or not. Therefore, how you describe your sale items can make or break a deal.

How to Write Effective Product Descriptions

When writing product descriptions, what important factors should you remember? Below are some tips:

Be detailed. Naturally, a prospective buyer would want to know everything about the product on sale. Since the buyer can only view a snapshot of the item, much of the decision will depend on the buyer’s perception of the item. This is why you need to make an accurate description of what you’re trying to sell.

Don’t omit obvious details. Even the littlest and most obvious details such as the color or shape of an item should be included in your description.

Don’t try to cover up flaws. Is there a slight defect or flaw with the item you’re selling? If yes, you should disclose it in your description. This is especially true if you’re selling an old or used item on sale. Don’t think that you can hide the truth from your buyer. Once a buyer receives the item and discovers a flaw that you failed to disclose, your buyer will feel tricked and disappointed. You can expect to get a bad review from this customer. Even just one negative feedback can badly affect your overall rating and reputation.

Incorporate keywords in your descriptions. Use keywords along with your descriptions to allow search engines to pick up your listing as well. This way, people who try to search through a search engine can easily find your store.

Use adjectives. The right adjectives can make your description more appealing and a breeze to read.

Specify the terms of sale. Most importantly, don’t forget to include the actual terms of the sale such as the shipping costs, the types of payment accepted, the estimated time of delivery, the shipping service you’ll use, etc.

Every internet marketer wants to generate huge web traffic.  If you’re in a home based dropshipping business, web traffic is crucial.  When more people visit your website each day, you increase your potential to gain new customers and make more sales. The question is, how do you direct targeted traffic to your online retail shop?

There are many ways to achieve targeted web traffic and one of them is through article writing. By distributing articles to search engines and article directories, you boost your page ranking and help internet users to find your online retail store more easily.  How?

Let Written Articles Boost Your Online Marketing

Internet users use keywords to look for information on the web.  Interested buyers often search the web first to compare merchants and prices.  If your article contains those keywords, it would be included in the list of their search results.  Hence, don’t forget to include your resource box or author information after every article you distribute on the web.

Providing your prospective customers with quality information is the best way to establish brand or name recognition.  Even if they don’t plan to buy your product or avail of your services at the moment, they become aware that your company exists on the web.  If they enjoyed what they read, they can bookmark your site and revisit you when they’re ready to make the purchase or when they need to hire your services.

Furthermore, writing quality articles helps you build stronger business relationships with your clients. Instead of purely advertising your products and services, you are sharing valuable information to your prospects.

Why Written Articles Are So Effective

It is interesting to note that advertising banners tend to annoy internet users. When they see too many ads on a site, they could immediately close their browsers or switch to a different page.  On the other hand, if your website contains interesting articles, more people are enticed to stay longer on your page, read your articles, and learn new information.

Yes, writing articles can be considered as a more subtle yet effective way of advertising.  If you haven’t tried this online marketing strategy to promote your home business, you could be missing a great opportunity.

“But I’m Not A Writer!”

What if you’re not really into writing?  Can you still use this marketing tactic?  The answer is yes.  Many home based business entrepreneurs hire freelance writers to write articles on their behalf.  Writing articles can also be a time-consuming task and if you’re hands are too full to do this added task, you can hire freelance writers to the job for you.

Whether you choose to write your own articles or hire writers, make sure that those articles are original and contain quality information.  See to it that your articles do not contain typos, grammatical errors, incorrect details or misinformation.

Don’t settle for less just so you can have articles to put up on your site.  Remember, those articles represent your home based business.  If your readers decide that your articles are a waste of their time, it would send out a very negative impression.  On the contrary, well-written articles would surely enhance the performance of your home based drop shipping business.