1)    Create a strong headline. In any marketing ad, an effective headline is one that captures the audience’s interest right away. Expect tough competition.  If your headline isn’t strong enough, you may not get attention.

2)    Use Clear Product Images. People are often influenced in their decision whether to buy or not from what they see on the screen. Even if you have great products, if they are not clearly depicted in the photos, you will not attract buyers.

In fact, sellers who do not post images of their products often do not get as much attention from buyers as those who post pictures. Include several shots and close up views of the product.

3)    Put your product’s photo beside your headline. If you want your ad to stand out from the list, you need to include a clear image of your product right by your headline.

4)    Use your own sales copy. If you want to convince customers to buy, create your own original sales copy. Don’t be tempted to use sales copies that other sellers use. Be creative. Take the time to create your own and it will be worth it.

5)    Update your profile. Trying to be an anonymous seller rarely invites people. It makes you seem suspicious. Leave a personal message. Tell your customers why you’re selling those products, how long you’ve been selling, what makes your products different from others, etc. Including your personal photo and providing some details about you enables customers to see you as a real person

6)    Why do you sell at a lower price? If you’re selling products at a much lower price than everyone else on eBay, it would be best to let everyone know why you can afford to cut down your price or else buyers will get the impression that there’s something fishy about it.

7)    Be honest. Don’t try to hide flaws if your products have them. People know that most products sold on eBay are not new so it’s okay if they are not perfect as long as they are priced appropriately.

Admitting flaws and being open about it helps build trust in people. If you keep misleading your customers about the real quality of your products, they will surely give you a bad review and will never buy again from you.

8)    Use PayPal. Many buyers are hesitant to buy online unless using PayPal. Accepting payments through PayPal will make your customers confident about making a purchase.

9)    Set a fair price. Know how your competitors price their products. Don’t be afraid to give a low starting bid price to attract more customers. If you can offer free shipment, you’ll surely get more buyers.

10)    Take care of your image. eBay customers largely depend on the star rating of the seller. If you have a low star rating, people may think that you are not a worthy seller.

Is it really important to pay attention to your branding? Can brand really affect the productivity of your dropshipping business? The answer yes! In fact, one study shows that people often make their decisions based on what they see. Thus, how you visually present your products will directly affect the response of your customers.

The Brand of Your Dropshipping Products

Every wondered why designer products that are sold at a much expensive price are so popular? Why do people prefer to buy them over a less popular brand? Yes, even if both items are of the same quality, if people can afford it, they will surely pick the designer brand. Why? Because people perceive designer brands to be of a superior quality, higher value, and therefore- worth their money. It only proves that branding determines the perceived value of your products.

Many successful dropshipping businesses work hard in creating a name or brand with the utmost appeal. In a dropshipping business, marketing is mostly done online so you need to be able to reach out to people, build recognition, build a good image, and build a connection with the audience.

How to Choose A Brand Name that Sticks

So how do you create an effective brand that sticks in people’s minds? To come up with an effective brand name, you need to focus on what your business is all about. Your brand name has to send out a clear message to the public about what the business is. The use of vague names only works if the owner of the business is already a famous individual. If you’re not, stick to words that best describes your business.

Choose a brand name that can be easily remembered. Names that are hard to pronounce is often hard to remember. Don’t try to use terms or spellings that are complicated. Remember, you are trying to build recognition with the public.

Use your creativity to coin a new word. Many popular brand names in the market today are coined from two or more terms that describe the key elements of the product. A new term is generally appealing because it’s unique and people are easily intrigued by a unique name. Just remember, don’t make it too complicated as it may confuse the public. Make it catchy but at the same time meaningful.

To come up with the right brand name for your dropshipping business, you need to put in spend time conceptualizing. List down words that you think best depicts your business. Use a dictionary or a thesaurus to give you more options to choose from. If you want to coin a new word, a thesaurus would be a great tool to use.

After creating list, you should be able to come up with a few choices of brand names. Try to get the reaction of your friends or relatives to help you decide which of the names get a better response.

Remember not to use the word INCORPORATED with your brand name unless you do run an incorporated business. After finalizing your brand name, check if that name hasn’t been registered in the dropshipping industry yet. If it’s not taken, then feel free to register it under your own trademark to make sure that the name belongs to you.