Aside from a good photo shot and a catchy title, an eBay item needs a good description in order to be sold. If you’re an eBay seller, the product description is an important factor in your listing that must never be overlooked. Let’s discuss why effective descriptions are important and how you can write better ones for your listing.

Product Descriptions – Encourage Your Prospects to Buy

Interested buyers will often click on a photo or a title that sparks their curiosity. However, once the item has been clicked on, a person can decide whether to place a bid on the item or disregard the item based on the description. Ask yourself:

•    If I were a buyer, what things would I like to know about a product?
•    What specific attribute of the item will move me to actually place a bid on it?

These are two essential questions that you should consider before writing a description. Remember, a prospective buyer would bid a price on the item based on what he/she thinks is a reasonable value for it.

Long time eBay sellers discover that people usually do not go back on an item to bid. Once they check out the description page, a buyer often decides immediately whether to place or not. Therefore, how you describe your sale items can make or break a deal.

How to Write Effective Product Descriptions

When writing product descriptions, what important factors should you remember? Below are some tips:

Be detailed. Naturally, a prospective buyer would want to know everything about the product on sale. Since the buyer can only view a snapshot of the item, much of the decision will depend on the buyer’s perception of the item. This is why you need to make an accurate description of what you’re trying to sell.

Don’t omit obvious details. Even the littlest and most obvious details such as the color or shape of an item should be included in your description.

Don’t try to cover up flaws. Is there a slight defect or flaw with the item you’re selling? If yes, you should disclose it in your description. This is especially true if you’re selling an old or used item on sale. Don’t think that you can hide the truth from your buyer. Once a buyer receives the item and discovers a flaw that you failed to disclose, your buyer will feel tricked and disappointed. You can expect to get a bad review from this customer. Even just one negative feedback can badly affect your overall rating and reputation.

Incorporate keywords in your descriptions. Use keywords along with your descriptions to allow search engines to pick up your listing as well. This way, people who try to search through a search engine can easily find your store.

Use adjectives. The right adjectives can make your description more appealing and a breeze to read.

Specify the terms of sale. Most importantly, don’t forget to include the actual terms of the sale such as the shipping costs, the types of payment accepted, the estimated time of delivery, the shipping service you’ll use, etc.

eBay is a place where buyers and sellers meet online and make transactions. As an eBay seller, being part of the community means not just selling your own stuff but being a customer as well. In this article, let’s talk about how buyers can affect your reputation as a seller and how purchasing on eBay can boost your sales.

Customer Feedback and Detailed Seller Ratings
People who look for things to buy on eBay often base their choices on the seller’s ratings. All buyers are encouraged to participate by giving feedback about the seller’s products and quality of service. Aside from posting comments, buyers provide anonymous ratings based on several criteria. This is known as the eBay Detailed Seller Ratings or DSR.  Buyers will be giving their personal ratings by considering the following questions:

• Did the item meet your expectations and was it as described in the auction listing?

• Did the seller email you after the auction, or did you have to contact them? What was their general communication with you like?

• How long did it take for your item to arrive?

• Were the shipping and handling charges fair?

• How did you react to the way the item was packed for shipping?

• Were you pleased with the overall level of customer service?

To get a good or an excellent score, a seller must ensure 100% customer satisfaction. It’s very important that the items you sell meet the expectations of your buyer. False expectations or misleading ads can be avoided by providing a detailed and accurate description in your listing. Don’t skip the most important details about the item, especially if it has minor flaws or defects.

You should also make sure that order will be delivered on time and that the item will arrive in good condition.  To avoid getting inaccurate ratings, it is best to get in touch with your buyer not only before the sale but after the sale has been made. Ask your buyer if they received the item on time and if they have any concerns at all about the transaction. By doing so, you can try to make arrangements before your customer puts out a negative feedback or a bad rating which can badly hurt your credibility as a seller.

It’s Your Turn to Rate Other Sellers
Knowing what it’s like to choose products and what it’s like to deal with a seller will give you a better understanding on what buyers go through. In response, you can improve your own services based on what you observed and experienced.
Yes, eBay sellers are encouraged to participate in the buying transactions. In fact, the PowerSellers of ebay are known to show full support to their fellow eBay sellers by making purchases from them time and again.