May
25
2009
What is niche marketing? Niche marketing is focusing your marketing strategies to a specific group of people. Finding a niche means knowing what this particular market wants.
Businesses that focus on niche marketing provide unique products or services that are especially made for that particular group of people. These products or services are generally not offered by larger corporations in the same field. Continue Reading »
May
20
2009
If you’re a small business retailer who sells products from the internet, you need to be extra cautious about the risk of online fraud and ID theft. Below are tips for both buyers and sellers on how to do an online business more safely:
FOR ONLINE RETAILERS:
Use a secured server.
An internet merchant should only use a secured server with at least 128-bit data encryption. A secured server will protect both you and your customers as you receive credit card payments online. Continue Reading »
Apr
14
2009
I had lunch today with a friend of mine that uses a dropship company to sell fashion handbags. Over lunch she was complaining about an irate woman who had called because it had been nearly 2 weeks since the day she placed her order and still no hand bag. I asked her if the client had paid with a check, or was her dropshipping company running behind or had the bag been lost??? Even I was taken aback at the thought of waiting 2 weeks for a bag.
My friend answered no, ” I just wait until I have 10 orders before I place my order with my dropshipping company”
What??? Why would you do that when one of the big perks of dropshipping is that you can place an order 1 item at a time??
I told her I usually wait until the end of the day to send in my orders, but I NEVER EVER leave my desk with an unfulfilled order.
I don’t know if I got thru to her, but I know one thing for sure, she lost what could have been a good customer.
When should you hold on to an order before placing it with your dropshipper? The only acceptable time I think is if the client purchases your merchandise with a check. If I get an order and they are sending in a check I will call them and see if I can get them to switch to credit card. 9 times out of 10 they do once I explain to them I can’t fulfill their order until I receive their check and then it can be another 5 business days before I know that the check has cleared. Most people don’t want to wait that long.
The reason I call is that its more personal. When I used to send them an email, many people would say that’s ok, they still preferred to send a check.
Even though most of us run our businesses online, don’t forget about the power of a personal touch and good customer service!
Mar
25
2009
If you’re in a buy and sell business and is thinking about expansion, have you thought about partnering with a dropship wholesaler? If you haven’t considered the possibility, here are the benefits that you can enjoy from drop shipping:
• Cut inventory costs. Instead of doing the inventory yourself, the task is done by your dropshipping company. You don’t have to rent or lease a storage space. And because you are purchasing wholesale merchandise, you can enjoy lower prices from your drop ship wholesaler.
• Cut your shipping costs. Paying for the delivery costs of your shipment can add up to your expenses. On the contrary, your dropship wholesaler takes care of the shipping so you can get even more savings. Continue Reading »
Mar
17
2009
If you have plans to venture in a dropshipping business, finding the right drop shipping company can be confusing. With so many companies offering drop shipping services, you’ll want to find a company that you can trust.
Where to Look . A dropship wholesaler directory is a good place to start. Here are the advantages of using a dropship directory:
Save time and money. Instead of spending hours trying to locate an actual wholesaler, you can do your searching from home. Continue Reading »