May
27
2009
If you frequently surf the web, you might often hear the term Web 2.0 among bloggers, online marketers and other internet enthusiasts. But what really is Web 2.0? What role does it play in connection to online marketing? Can it make a difference in promoting your online dropshipping business?
Web 2.0 is a term used to refer to various ways of enhancing the web. The term does not really refer to just one particular element on the web. It pertains to different tools that are used enhance a website’s performance. For example, CSS programming, blogging, RSS Feeds, HTML, audio and video streaming, SEO, are just some of the concepts and applications that fall under Web 2.0. Continue Reading »
May
25
2009
What is niche marketing? Niche marketing is focusing your marketing strategies to a specific group of people. Finding a niche means knowing what this particular market wants.
Businesses that focus on niche marketing provide unique products or services that are especially made for that particular group of people. These products or services are generally not offered by larger corporations in the same field. Continue Reading »
May
20
2009
If you’re a small business retailer who sells products from the internet, you need to be extra cautious about the risk of online fraud and ID theft. Below are tips for both buyers and sellers on how to do an online business more safely:
FOR ONLINE RETAILERS:
Use a secured server.
An internet merchant should only use a secured server with at least 128-bit data encryption. A secured server will protect both you and your customers as you receive credit card payments online. Continue Reading »
May
13
2009
Setting aside a separate budget to promote your home based dropshipping business is an important step. Of course, you need advertising to promote the products you’re selling. But what if you’re on a limited budget? Below are practical tips on how a new dropship product retailer can save from the costs of business advertising:
Don’t try out everything.
There is broad range of advertising methods (radio & newspaper ads, Pay-per-click ads, online banners, direct mail, etc.) that you can choose from. Though many large companies can afford to use all these methods at the same time, it isn’t practicable to try out everything all at once. It is better to choose one or two marketing methods that work best for your business and Continue Reading »
May
05
2009
Venturing into a homebased business is a serious decision, one that requires careful planning and preparation. Unfortunately, many aspirants quit their day jobs and plunge into their home based business only to find that they’re actually not ready for the challenges.
To their dismay, some new business owners discovered that the costs in managing the business are even more expensive than what they earn. Let’s take a look at the following sample situations:
Example 1:
An image consultant charges $50 per hour for her services. But the costs on transportation expenses, taxes and daily living may prove to be way more that the $50 minimum earnings per day. Continue Reading »